_http://www.rediscoverosaritobeach.org/
Rosarito, a small, friendly Mexican beach town, has always depended on tourists to fuel its economy. But unfounded stereotypes about Mexico have recently caused a decline in tourism, putting the livelihoods of Rosarito and its citizens in danger.
The RediscoveRosarito project is an ongoing image restoration campaign for the city of Rosarito, Mexico headquartered at Emerson College in Boston, MA. The objective of this project is to reshape attitudes and perceptions surrounding Rosarito as well as promote tourism and rebuild credibility for the area. RediscoveRosarito is committed to restoring Rosarito's image through discourse, dialogue, and a comprehensive online communication strategy.
The RediscoveRosarito project is an ongoing image restoration campaign for the city of Rosarito, Mexico headquartered at Emerson College in Boston, MA. The objective of this project is to reshape attitudes and perceptions surrounding Rosarito as well as promote tourism and rebuild credibility for the area. RediscoveRosarito is committed to restoring Rosarito's image through discourse, dialogue, and a comprehensive online communication strategy.